I recently finished an ad campaign for Columbia’s own art gallery and eyewear boutique, Frame of Mind. Mark Plessinger has done something really amazing with Frame of Mind by not only offering the top of the top shelf in creative and designer eyewear, but his outreach into the arts community and monthly FOM series art showings have made his shop/gallery one of the premiere drop-in spots for Columbia’s top artistic talent.
His eyewear is just like his friends: unique. Buying a pair of glasses at FOM is much like getting fitted for a fine suit. Meticulous time is taken to make sure the pair you get are suited perfectly to who you are. That is why he has donned the slogan “This is why I am”, and he even keeps a blog by the same name. We worked to gear this campaign towards showing people of all different professions wearing Mark’s frames to show off their individuality. Of course, this is only a sample of the new campaign. There are many more images, but to see them, you’ll just have to stop by Frame of Mind at 1520 Main St. in Columbia. I might just be hanging around when you stop by.